Mater Media Speaker Series
Launching a Vision That Inspired a Community
Creating a successful inaugural event requires more than marketing - it requires a clear vision, meaningful partnerships, and a strategy that builds trust from day one.
Mater Media, led by legendary sportscaster Zip Rzeppa, engaged me to help launch its first-ever Speaker Series, introducing a new experience designed to bring nationally recognized Catholic voices to the St. Louis community.
Services Provided
Campaign Strategy
Strategic Marketing & Brand Messaging
Website Design, Copywriting & Development
Social Media Direction
Sponsorship & Donor Strategy
Media & Community Partnerships
Print Advertising
Radio Commercial Development
Direct Mail Campaign
Event Strategy & Planning
Weekly Strategic Leadership
The Challenge
Launching a brand-new event meant there wasn’t a previous audience, attendance history, or established reputation to build upon.
Every element - from the brand and messaging to sponsorships, ticket sales, and the event experience - needed to work together to create excitement and inspire confidence.
The Process
Working alongside the Mater Media leadership team, I served as a strategic marketing and launch partner throughout the project.
My role included redesigning the organization’s website, developing the marketing strategy, shaping promotional messaging, guiding social media, coordinating print, radio, and direct mail campaigns, supporting sponsor and donor outreach, assisting with speaker contracts, helping lead weekly planning meetings, and contributing to the overall event experience from concept to execution.
Every initiative was designed to build awareness, strengthen relationships, and create momentum leading up to opening night.
The Result
In fewer than three months, the inaugural Speaker Series exceeded its Founder Circle membership goal, secured its desired sponsorship partners, and sold more than 70% of available tickets - with demand continuing to grow toward an anticipated sellout before the opening event.
The result is more than a successful launch. It is the foundation for a signature annual event positioned to impact the St. Louis community for years to come.
