Dale Kreienkamp
Bringing an Established Message to a New Audience
Dale Kreienkamp is an experienced speaker, author, and leadership consultant who helps individuals and organizations build stronger, more effective teams.
Our work together focused on creating and promoting a live Working Genius experience at the Undivided Experience Center.
Services Provided
Event Strategy & Planning
Program Positioning
Promotional Messaging
Marketing Collateral
The Challenge
The opportunity was to translate Dale’s expertise with the Working Genius model into an engaging event that would attract business leaders, showcase the value of the framework, and create a meaningful experience for attendees.
The Process
I worked with Dale on the strategy and planning behind the event - from positioning and audience considerations to the overall attendee experience.
I also developed supporting marketing collateral and helped set up and optimize the Eventbrite registration page to make the event easy to understand, promote, and register for.
The Result
The event brought professionals together for an interactive leadership experience that introduced attendees to practical ways of understanding their strengths, improving collaboration, and building more effective teams.
It also provided Dale with another platform to demonstrate his expertise and build relationships with business leaders in the community.
“What a blessing it is to work with Deanna. I consider her a ‘thought partner’ on my team.
She seeks first to understand what I’m trying to accomplish, my hopes and dreams. Then she puts her creative skills to use offering new ideas on how to accomplish those.
Her warmth, smile and words of encouragement have helped me take steps I wouldn’t have done on my own, and they worked.
She’s the best and you’ll never be disappointed working with her.”
-Dale Kreienkamp